In the drive to get more done and live life to the fullest, the irony is that a person needs more sleep, not less. Studies show that people who sleep seven hours a night perform better, live longer, and are both healthier and happier. Sleep is the one activity that helps the body and brain to be restored and repaired each new day.
This is leading to an evolution in the sleep industry. Already a multi-billion dollar business, both tech and traditional companies are pursuing creative technologies that challenge the status quo in order to enhance the consumer’s sleep experience and promote a healthy and active lifestyle
For example, Beautyrest® has developed sleep-tracking technology that works under any mattress, even a competitors. It integrates with a phone app to track motion, breathing and heart rate to help a person assess their sleep. Sleeptracker® by Beautyrest promises to provide accurate information that will help a person to improve their sleep and better perform in the new day ahead.
Accessories such as pillows and sheets are also integrating technology to help a person restore and refuel. Technologies that optimize temperature, improve air quality and reduce noise will also play a role. Even apparel companies are looking at ways that fabrics can play a role in improving sleep. Under Armour® is marketing athlete recovery sleepwear that promises to use the power of Far Infrared Radiation to help the body repair itself during sleep.
But the single most important component to getting blissful and restorative rest remains the mattress. Mattress manufacturers are incorporating technology into their mattresses in order to create a sleep experience that goes beyond the fundamentals, which are superior spine support and maximized back comfort. Without these two basic essentials, it is impossible to build a mattress that promotes comfort and health. Manufacturers are engineering smart mattresses that adjust to weight and pressure as well as wick moisture and move heat away from the body.
Reverie®, for example has patented what it calls its Dreamcell Mattress which can be adapted to a persons size, sleeping preferences and health situation in order to design a solution that achieves the best sleep possible. Their mattress uses foam springs that are extra soft, soft, medium and firm and arranges them to a body’s preference and integrates them into either a latex or memory foam hybrid bed. Both mattress styles promise to deliver spine support as well as wick away moisture and heat from the body.
How a customer feels when they wake up in the morning is now the mission of a mattress manufacturer. How this is achieved will press mattress manufacturers to be in pursuit of innovations that enhance the experience of sleep in order to maximize the experience of living throughout the day.